I'm not really sure if you can tell it's supposed to be purple or not. It's kind of a purple-red-black hybrid. Or something. Hopefully I can cajole someone into helping me out with posting a picture. Maybe I'll actually like this one enough to stick with it for a while.
I bet it would be even better, though, if I had attempted to get some of the previous dye out of my hair first with shower gel like ariedana suggested... Oh well, patience has never been one of my strong suits.