I swear my first thought was "I hope for the coach's sake he didn't tell him 'you're doing a heckuva job.'"
But no, apparently he told Mr. Coach to "give 'em hell," which got me wondering if Laura's made him a little card to carry around with him:
"Give 'em hell" in friendly international sports competition = GOOD
"Give 'em hell" to pissed-off insurgents with bombs = BAD