I was tagging along with ariedana at the BPAL swap at Dragon*Con and got to smell some yummy stuff and now I'm hooked!
I think part of the appeal of BPAL is the collectibility -- trading cards, only better, because they smell different on everyone. ariedana calls 'em "smelly Pokemon."
My suspicion is the spicy patchoulis are just not to my taste -- unfortunately, that's a whole lot of them right there. So far the one that smells great on me is Swank. Any more recommendations?